e4m-ctv-conference-2024

'Better measurements, more uniform data is key'

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At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning the upcoming Cricket World Cup

e4m Staff May 13, 2024 1:47 PM

In last 5 years, CTV has been YouTube's fastest growing screen: Ishan John Chatterjee

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At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'

e4m Staff May 10, 2024 8:30 AM