Privacy Vs Personalization
Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy
epaylater
ePayLater's new campaign #TarakkeeKePankh empowers kirana shop owners
The 360-degree integrated campaign has been conceptualized and created by Madison BMB
ePayLater assigns creative and media duties to Madison
Madison BMB will handle the creative assignment and Madison Media Sigma will handle the entire media mandate including TV, Print, Radio, OOH, Digital and Cinema