Havells unveils Valentine's Day campaign featuring Vicky Kaushal & Shraddha Kapoor
The campaign titled #StopMeriGroomingPeAssuming is conceptualized by 82.5 Communications
Date-wise News
Truecaller launches Chhota SMS campaign
The films capture the essence of Truecaller’s new Smart SMS feature
LivLong names Apurv Singh as Head of Marketing
Singh will efficiently modernize marketing and advertising strategies for the company to suit the post-pandemic era of digital and traditional media
No decision yet on BARC Chairman or independent board members
According to sources, stakeholders discussed technicalities of getting independent members on board
GoodDot’s 'Do Good' campaign features Neeraj Chopra
The campaign has been conceptualized with a ‘Do Good’ motto and uses visual effects
Pepe Jeans India appoints Manish Kapoor as MD& CEO
Kapoor is currently the CEO
Cars24 becomes Principal Sponsor of Sunrisers Hyderabad
The team jersey will sport the blue & orange Cars24 logo on the front
Amitabh Bachchan is brand ambassador of MediBuddy
Leveraging the veteran actor's popularity, MediBuddy further aims to amplify its reach in every nook and corner of the country
Godrej Consumer Q3 ad expenditure stands at Rs 228.63 crore
The company’s consolidated sales has grown by 8% year-on-year
Joyville Shapoorji Housing onboards Sourav Ganguly as brand ambassador
The real estate company will soon launch a brand campaign with ‘Dada’
Cashify ropes in Rashmika Mandanna as brand ambassador
Unveils company’s first multilingual campaign across four vernacular languages
Kashmir issue: How Hyundai, Pizza Hut, KFC & Domino’s landed on a sticky wicket
The brands courted controversy after their Pakistani offices took to social media in support of Kashmir Solidarity Day
Kerala HC dismisses MediaOne's plea, upholds licence cancellation by MIB
The court said the denial of security clearance to the channel is justified based on the reports submitted by the MIB
Blue Tribe onboards Anushka Sharma & Virat Kohli as investors & brand ambassadors
The celebrity couple associated with the plant-based meat brand with an aim to make a conscious change in the lifestyle in order to save the planet
Brightcom signs LoI to acquire assets of US-based digital audio firm for $102.5 mn
This will mark the entry of Brightcom Group into the digital audio advertising segment
Mamaearth ropes in Samantha Ruth Prabhu as brand ambassador
Through this partnership, the brand intends to anchor its presence in the southern market
Kinnect makes key elevations for senior creative management
While Kartiyeka Tiwari has been made National Creative Director, Mithun Mukherjee will be Executive Creative Director, and Ashish Tambe Executive Creative Director
Legends League Cricket reaches over 703 million fans across the globe
Amitabh Bachchan has joined Howzat Legends League Cricket as its Ambassador
OMD India celebrates 15th anniversary
This anniversary also marks another leader, Anisha Iyer, taking charge of the reins of the agency as its new CEO
Kinley launches fresh campaign with MS Dhoni
The new campaign ‘Boond Boond Mein Vishwas’ will be seen going on-air across electronic channels along with digital promotion
The Quint's operational revenue up 70% YoY in 9M FY22
The digital properties had nearly 16.43 million subscribers across various platforms at the end of Q3
Pepsi unveils Valentine’s Day campaign with Salman Khan
The ‘Swag Se Solo’ campaign is a quirky digital film, featuring the actor and brand ambassador
Amazon ropes in Vivek Srivastava as Head of Partnerships for Prime Video Channels, India
Prior to this, Srivastava was President-Strategy & Operations at Times Network
Enormous bags communications mandate of Finolex Wires and Cables
Enormous will manage the brand’s digital presence, spanning from social media creatives & digital campaigns to media and innovations
ePayLater's new campaign #TarakkeeKePankh empowers kirana shop owners
The 360-degree integrated campaign has been conceptualized and created by Madison BMB
'Advertisers should look at metaverse, blockchain applications as an opportunity'
Atique Kazi, GroupM India President-Data, Performance and Digital Products, talks about evolving trends in digital advertising ecosystem besides the work being done by the agency to help its clients
‘Consumer centricity is our biggest asset at Wakefit.co’
In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
'AR will help brands connect with consumers' expectations in more personalized ways'
Guest Column: Durgesh Kaushik, Director of India & South Asia Market Development at Snapchat, outlines the growth of Augmented Reality and its impact on businesses
BARC ratings: Is the data roll-out coming too late in the day for news channels?
Experts say although ratings will bring cheer for news channels, they will lose out on the opportunity to optimize the state polls as results will be declared on March 10, a week before the roll-out
Is ‘voice shopping’ the next big thing in digital commerce?
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Decision on addition of four independent members to BARC Board likely today
The appointments are being done in line with the recommendations of the TRAI and the TRP Committee headed by Prasar Bharati CEO Shashi Shekhar Vempati