Date-wise News
The offer was turned down by Zee's Managing Director and Chief Executive Officer Punit Goenka as he felt the merging entities of the strategic group were over-valued.
exchange4media Staff Oct 12, 2021 10:55 PM
The regulator has granted 10 days to the broadcasters to submit the report
Javed Farooqui Oct 12, 2021 7:10 PM
Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more
Neeta Nair Oct 12, 2021 6:56 PM
Madison BMB will handle the creative assignment and Madison Media Sigma will handle the entire media mandate including TV, Print, Radio, OOH, Digital and Cinema
exchange4media Staff Oct 12, 2021 6:36 PM
The station will now be called ‘Bisleri Western Express Highway’ metro station
exchange4media Staff Oct 12, 2021 5:48 PM
Balakrishnan is a seasoned consumer internet & retail professional with more than 10 years of experience
exchange4media Staff Oct 12, 2021 4:47 PM
Titled ‘Mistake- The Greatest Teacher,’ the ad film was released commemorating the edtech’s second year of association with IPL
exchange4media Staff Oct 12, 2021 4:38 PM
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
exchange4media Staff Oct 12, 2021 4:27 PM
The agency will be involved in digital & creative strategy, planning and social media campaign across all social media platforms
exchange4media Staff Oct 12, 2021 3:34 PM
Created by Ogilvy India, the campaign highlights Tata Sky’s affordable packs, mobile app for watching live TV, and the flexibility of adding and dropping channels
exchange4media Staff Oct 12, 2021 3:25 PM
The business will be handled by the agency’s Gurgram office
exchange4media Staff Oct 12, 2021 3:20 PM
The actress has been roped in as the ambassador for the brand's range of premium jewellery
exchange4media Staff Oct 12, 2021 2:21 PM
At the inaugural edition of The Dakshin Diaries, panellists discussed the distinct ways in which brands are built in the South
exchange4media Staff Oct 12, 2021 1:47 PM
In a new campaign for its 'Jeet', the brand talks about taking up government jobs as a way to serve the country rather than lead a cushy life
exchange4media Staff Oct 12, 2021 12:54 PM
As part of the mandate, Gozoop Middle East will be responsible for marquee campaigns for the official governing body of cricket in Oman
exchange4media Staff Oct 12, 2021 12:46 PM
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
exchange4media Staff Oct 12, 2021 12:31 PM
The assignment covers Standard Chartered’s global markets across media planning, strategy and buying
exchange4media Staff Oct 12, 2021 12:22 PM
The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season
exchange4media Staff Oct 12, 2021 12:17 PM
The mandate is to conceptualize and execute a robust brand strategy framework and innovative campaigns for Tata AIG
exchange4media Staff Oct 12, 2021 11:08 AM
The campaign film is a curtain-raiser for Purplle.com's Diwali sale
exchange4media Staff Oct 12, 2021 11:02 AM
The mandate involves defining the brand positioning for the entire range of Gatsby products
exchange4media Staff Oct 12, 2021 10:44 AM
Kumar will also advise and counsel the Management on matters around business performance as well as corporate governance
exchange4media Staff Oct 12, 2021 10:43 AM
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation
Mansi Sharma Oct 12, 2021 8:24 AM
With the implementation of the global tax deal, India might have to phase out equalisation levy or Google Tax, as it is popularly known
exchange4media Staff Oct 12, 2021 8:21 AM
The report on programmatic advertising will be virtually unveiled on 17 December 2021 – 2 PM to 6 PM
exchange4media Staff Oct 12, 2021 8:19 AM
Lalithaa Jewellery Mart emerged as the leading advertiser in the category on TV during the period
exchange4media Staff Oct 12, 2021 8:02 AM
