Meta’s global revenue down 4% in Q3
The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue
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Facebook to expand Shops feature to WhatsApp, FB Marketplace
The social media giant is also introducing new tools for brands to include AR product catalogues in ads
Stay engaged with your customers and employees to stay resilient and thrive
Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends
Facebook allows content creators to earn ad revenue from short-form video
The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility
Facebook takes feud with Apple over iOS privacy to the front page
The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads stop
Facebook ad biz takes a hit in coronavirus-affected nations despite 50% surge in messaging
Despite a significant jump in usage in-app messaging and video calls, Facebook's ad revenue has dwindled as most of these services are not monetised
Facebook blocks device-level data source due to safety concerns
Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source
AAP leads in Facebook political ad spends for Delhi polls
Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month
Facebook decides against banning political ads, offers tools for better transparency
The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable