The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue

exchange4media Staff Oct 27, 2022 8:19 AM

The social media giant is also introducing new tools for brands to include AR product catalogues in ads

exchange4media Staff Jun 23, 2021 12:25 PM

Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends

Amey Asuti Jun 3, 2021 8:44 AM

The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility

Javed Farooqui Mar 12, 2021 12:44 PM

The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads stop

exchange4media Staff Dec 18, 2020 10:40 AM

Despite a significant jump in usage in-app messaging and video calls, Facebook's ad revenue has dwindled as most of these services are not monetised

exchange4media Staff Mar 25, 2020 11:59 AM

Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable

exchange4media Staff Jan 10, 2020 8:02 AM