fairness-cream

How are fairness cream brands repositioning their idea of beauty?

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In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging

Shreshtha Verma Feb 26, 2020 8:05 AM

Dark days ahead for fairness cream ads in India?

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We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

Government proposes Rs 50 lakh fine, 5-year imprisonment for advertising fairness creams

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The proposed rules would be drafted under the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020

exchange4media Staff Feb 7, 2020 9:48 AM