fake-followers

Bot or not, brands bet big on influencer marketing

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Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say

Kanchan Srivastava Jul 1, 2024 9:06 AM

What the ‘fake’ is happening with influencer marketing?

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Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

Sohini Ganguly May 24, 2024 8:51 AM

How influencer marketing can survive the Badshah fake followers scam

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Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM