Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, writes about how the F&B sector relies heavily on R&D to make the products healthier, tastier and more sustainable
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season