festive-offers

'Marketing is about communicating the right product messaging'

Manish Aggarwal - Director - Bikano?blur=25

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the business and its recovery strategies

exchange4media Staff Jan 7, 2021 8:36 AM

'Difficult times have given an opportunity to evolve, upgrade & be resilient to change'

Tribhuwan Joshi?blur=25

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more

Nafisa Shaheen Dec 15, 2020 8:40 AM

As brands opt for influencer marketing in festivals, what do they want from PR agencies?

influencer marketing?blur=25

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM