In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven