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Forrester Research report highlights enduring relevance of DSPs in digital ad world

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The report underscores the factors that advertisers should consider when choosing a DSP

e4m Staff Oct 4, 2023 11:42 AM

Mobile in-app emerging as preferred digital advertising channel: Study

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A PubMatic-Forrester Consulting study states that 80% of APAC advertisers or media buyers are opting for programmatic in-app advertising in digital media plans

exchange4media Staff Feb 17, 2022 12:44 PM