Branding expert and philanthropist Kurien Mathews no more
Mathews was widely recognized for his exceptional expertise in digital marketing and brand strategy
Date-wise News
India Gaming Awards Season 2: Watch The Gala Awards Entertainment Night on Loco
Viewers can tune in to Loco on 17th October 2023 to watch the event live
Titan Eye+’s OOH campaign brings Ayushmann Khurrana 'live' to Mumbai mall
The campaign has been executed by Ogilvy
Honasa Consumer appoints Nishchay Bahl as Senior Vice President For offline business
In his last role, Nishchay Bahl was the Chief Business Officer (Offline) for Good Glam group
Broadcasting & Cable Services consultation paper: TRAI extends deadline to Oct 10
This is the third time that the deadline has been extended on the request of stakeholders
Zee TV’s Sa Re Ga Ma Pa secures 18 sponsors for new season
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
Ayushmann Khurrana roped in as ambassador for Dettol and NDTV campaign
This is the 10th season of the campaign 'Banega Swasth India'
Senco Gold & Diamonds celebrates festival of homecoming with Gossip Durga Puja campaign
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
Sreenivasa Reddy quits Microsoft, joins Google as Head of India Public Policy
Reddy, who was Microsoft’s Senior Director - Mixed Reality Engineering and Head of XR regulatory affairs, APAC & MEA, joins Google at a time when the tech major is facing antitrust challenges
Mahadev online betting app case: Ranbir Kapoor summoned by ED
Ranbir Kapoor has been promoting the online betting app on the social media
GOZOOP HAWK bags digital customer service mandate for Godrej Properties
The mandate will be serviced from the agency’s Mumbai office
Shalimar Paints appoints Kuldip Raina as Director- Sales & Marketing
Names Harcharan Singh as Chief Information Officer
G-Shock India launches campaign with Shubman Gill
The campaign ‘Rise Above the Shocks’ has been conceptualised by Wieden+Kennedy India
No complaint received over Amitabh Bachchan Flipkart ad: ASCI
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Himanshu Sharma is Director of Sales & Marketing at Pullman & Novotel New Delhi Aerocity
In his new role, Sharma will take on the broad agenda of driving business for the two hotels by developing sales strategies across various market segments
Bingo! gives a new meaning to 'twist'
The TVC is centred on Bingo! Tedhe Medhe Chatpata Twist and has been conceptualized by Ogilvy
Herbalife India is associate sponsor for ICC Cricket World Cup on Disney+ Hotstar
Herbalife sponsors over 150 athletes, teams and leagues
Smriti Mandhana and Wrangler team up for new ad
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
Disney Star onboards 26 sponsors for ICC World Cup 2023
The tournament kicks off tomorrow
Disney+ Hotstar bats for self-love ahead of World Cup
The campaign has been conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao
Godrej Agrovet gets Jimmy Shergill to endorse cattle feed
The brand has launched a campaign about the importance of cattle health
Cadbury Dairy Milk cheers for joy and generosity in the cricket season
#SitTogether is a campaign conceptualised by Ogilvy India
Sachin Tendulkar endorses Livpure's latest innovation
The cricketer has starred in a TVC for Platino Copper Water Purifier
Taj Mahal Tea's 'Megh Santoor' creates Malhar symphony with rain
The brand has bagged a Guinness World Record certification for its latest outdoor campaign, set in the heart of Vijayawada
Ranveer Singh and Flair celebrate the charm of writing
The campaign intends to remind people of the emotional power of handwritten words
Forrester Research report highlights enduring relevance of DSPs in digital ad world
The report underscores the factors that advertisers should consider when choosing a DSP
From content to connection: How relationships drive effective PR strategies
Guest Column: Amit Arora, Group Head of Corp Comm & PR at Housing.com, highlights the fact that building and nurturing relationships are essential components of PR success
Every Indian has the opportunity to contribute to a better future: Anil Antony
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
'Audiences now want to be informed and entertained'
The e4m English Journalism 40 Under 40 Summit and Awards saw a panel discussion on modernising traditional news formats via innovative storytelling
ICC investment is helping us increase focus on Indian market: Santosh Kumar, Booking.com
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
Levi's delights customers with marketing efforts through multiple touchpoints: Amisha Jain
Jain, SVP & MD - South Asia, Middle East & Africa at Levi Strauss & Co. tells us about the brand's association with on-ground events, marketing strategies, Deepika Padukone connection and more
Why ‘subscription-first’ is a buzzword amongst D2C players
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Underutilisation of martech tools: Marketers under pressure to cut down on tech spends?
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts