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3D, Analytics & AI: How Infosys enhanced fan experience at the French Open

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Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes

Anirudh Kalia Jun 14, 2021 9:15 AM

NUMI Paris roped in as associate sponsor of French Open 2021

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The commercials of NUMI Paris collection will be aired all through the tournament on the various Star Sports bouquet of channels

exchange4media Staff Jun 8, 2021 4:49 PM

COVID-19 puts tournaments on hold, sports channels brace for dip in viewership

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The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM