Market leaders talk use of GenAI in BFSI
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
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GenAI in marketing: Will 2024 be the make-or-break year?
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say marketers