genai

Market leaders talk use of GenAI in BFSI

GenAI BFSI Pitch CMO 2024?blur=25

At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings

e4m Staff Mar 23, 2024 8:48 AM

GenAI in marketing: Will 2024 be the make-or-break year?

AI Vs Human?blur=25

Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say marketers

Kanchan Srivastava Dec 26, 2023 8:36 AM