Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
At the 4th edition of the e4m PR and Corp Comm Women Achievers Summit, Dr Mahima Bakshi talks about the need for supportive workplaces in promoting better-planned parenthood and maternal-child health
The campaign promotes Lenskart’s Electro Punk eyewear
The digital-first campaign is designed to span various social media platforms
Zaarra Khader previously led the film business and content division for Motion Content Group India
Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention said a news report
Aashirvaad has roped in actor Rupali Ganguli for the campaign
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla
The e4m Public Relations & Corporate Communications Women Achievers saw an insightful discussion on art of cultivating leadership and capacity building
Mishra held the position of CRO - Digital at the media company
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of women in the social sector
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync with its core TG – the Gen Zs and more
The campaign talks of the brand’s promise of providing an all-encompassing lifestyle through their projects
Sunil Gadgil, the Marketing Director, NIVEA India, offers exclusive insights into the brand's recent campaign, dynamic consumer landscape and the innovative strides propelling NIVEA's success
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it seems
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say marketers
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil