generation-alpha

Swipe, tap, decide: Gen Alpha retypes the marketing playbook

Gen Alpha marketing?blur=25

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Sohini Ganguly Mar 4, 2024 9:15 AM

Gen Alpha: How brands are using immersive games to connect with their newest consumers

Gen alpha?blur=25

This generation holds a strong command in influencing the purchasing decisions of senior members, and hence, is the next big challenge for marketers

Shantanu David Jun 9, 2022 8:46 AM