In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
Guest Column: Bhuvan Lall, the author of India on the World Stage, writes about the major takeaways from Christopher Nolan’s 2023 magum opus, Oppenheimer
According to a BW BusinessWorld report, ZEEL Chairman R Gopalan has constituted an independent investigation committee headed by a retired High Court judge for a review of allegations levelled by SEBI
Kaveri Roy, Vice President, Planning & Digital – FleishmanHillard, was honoured as ‘Emerging Leader in PR’ at the 4th edition of e4m PR & Corp Comm Women Achievers Awards 2023
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing experience
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
In an interview with a media house, Punit Goenka, ZEEL's Managing Director, said several investors were keen in coming on board but the focus was on delivering value to the company shareholders
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he hoped the IRS was conducted soon