gimmick-advertising
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Chehneet Kaur Dec 11, 2023 8:45 AM
While smaller brands may try and use gimmicks to be seen and heard in a marketing cacophony, larger brands often can fall into the same trap, to unintended results, say experts
Shantanu David Oct 23, 2023 9:00 AM
