gimmick-advertising

From Snoop giving up ‘smoke’ to Kohli feuding with Puma, where do gimmicks end for brands?

Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in

Chehneet Kaur Dec 11, 2023 8:45 AM

When gimmicks turn into gaffes: The thin line between masterstroke and misadventure

While smaller brands may try and use gimmicks to be seen and heard in a marketing cacophony, larger brands often can fall into the same trap, to unintended results, say experts

Shantanu David Oct 23, 2023 9:00 AM