Date-wise News
Perfumes/deodorant was the leading category with 10% share of ad volumes
e4m Staff Oct 23, 2023 6:28 PM
As an extension of his role, Keswani will also manage the branding and marketing functions
e4m Staff Oct 23, 2023 6:04 PM
AAI launched a tender for Chennai International Airport’s advertising concession around the start of the second quarter
e4m Staff Oct 23, 2023 5:19 PM
The deal could be announced as early as next month and Disney will likely hold on to a minority stake, says the report
e4m Staff Oct 23, 2023 5:15 PM
'Honoured to be a part of such an amazing endeavour,' said Bhagat about the association
e4m Staff Oct 23, 2023 2:24 PM
The subscription revenue from cable TV services for the quarter has increased 17% Y-o-Y
Aditi Gupta Oct 23, 2023 1:34 PM
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
NATIVE CONTENT Oct 23, 2023 1:05 PM
Aparna Giridhar, VP of Marketing, Swiggy and Senior Creative Director, Brandmovers, Adrijaa Sanyal shed light on The 'Khushir Bhaon Swiggy' campaign for Durga Puja
e4m Staff Oct 23, 2023 1:03 PM
Conceptualized by TILT, the campaign comes with a horror-comic twist and puts the spotlight on everyday interior issues
e4m Staff Oct 23, 2023 12:25 PM
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
e4m Staff Oct 23, 2023 12:10 PM
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
e4m Staff Oct 23, 2023 11:52 AM
Sinha joins the ranks of Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara and others
e4m Staff Oct 23, 2023 11:22 AM
Hough joined the company in August 2023 and was previously with Famous Innovations as its Planning Head
e4m Staff Oct 23, 2023 11:14 AM
As part of the immediate creative mandate, the agency devised two marquee campaigns for the brand
e4m Staff Oct 23, 2023 10:51 AM
Industry watchers say social media manipulation can be seen as an unintended social experiment
Kanchan Srivastava Oct 23, 2023 9:05 AM
Teresa Barreira – CMO, Publicis Sapient talks about people-centric marketing, the change in the marketing landscape and India's role in the same
Nilanjana Basu Oct 23, 2023 9:05 AM
While smaller brands may try and use gimmicks to be seen and heard in a marketing cacophony, larger brands often can fall into the same trap, to unintended results, say experts
Shantanu David Oct 23, 2023 9:00 AM
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd, believes that the global FMCG ecosystem is recognising the AI opportunity that can boost efficiency and reduce costs
Manish Aggarwal Oct 23, 2023 8:54 AM
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
Nilanjana Basu Oct 23, 2023 8:52 AM
