Ad volumes up 28% in first 15 matches of ICC WC 2023: TAM report
Perfumes/deodorant was the leading category with 10% share of ad volumes
Date-wise News
NxtDigital appoints Sooraj Keswani as its Chief Customer Experience Officer
As an extension of his role, Keswani will also manage the branding and marketing functions
Times OOH bags Chennai airport’s mandate
AAI launched a tender for Chennai International Airport’s advertising concession around the start of the second quarter
Reliance close to buying Disney’s India business: Bloomberg report
The deal could be announced as early as next month and Disney will likely hold on to a minority stake, says the report
NDTV clocks 37% growth in Q2 revenue
The group clocked profit of Rs 5.9 crore
Flipkart ad expenses down 35% in FY23
The eCommerce firm has reported a 9% jump in revenue
L’oreal India spends Rs 1385.7 crore on advertising in FY23
The beauty brand’s advertising promotional expense grew by 50.67%
Chetan Bhagat named brand ambassador of Henry Harvin Education
'Honoured to be a part of such an amazing endeavour,' said Bhagat about the association
GTPL Hathway Q2 revenue up 19% Y-o-Y
The subscription revenue from cable TV services for the quarter has increased 17% Y-o-Y
Why 'Koffee with Karan' Season 8 is the advertiser's dream blend
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
Our biggest yardstick is if we have done better than last year: Swiggy
Aparna Giridhar, VP of Marketing, Swiggy and Senior Creative Director, Brandmovers, Adrijaa Sanyal shed light on The 'Khushir Bhaon Swiggy' campaign for Durga Puja
Anushka Sharma & Virat Kohli join forces with the ‘Unseen’ for Livspace
Conceptualized by TILT, the campaign comes with a horror-comic twist and puts the spotlight on everyday interior issues
India vs NZ match: Disney+ Hotstar posts peak concurrency of 4.3cr viewers
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
Dentsu veteran Fumio Oshima named Group Chairman of Rediffusion
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
Social Beat wins SEO mandate of Tata CLiQ
The account was won after a multi-agency pitch
Ad veteran Shashi Sinha to get AAAI Lifetime Achievement Award for 2023
Sinha joins the ranks of Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara and others
Mitali Srivastava Hough is Head of Strategic Planning Mumbai at McCann Worldgroup
Hough joined the company in August 2023 and was previously with Famous Innovations as its Planning Head
FCB Ulka bags creative mandate for Shoppers Stop
As part of the immediate creative mandate, the agency devised two marquee campaigns for the brand
Ventes Avenues celebrates 9th anniversary
The mobile adtech company became operational in 2014
Polls on the heels: Meta, Google face political heat
Industry watchers say social media manipulation can be seen as an unintended social experiment
'Non-branded content is emerging as a key strategy for brand building'
Teresa Barreira – CMO, Publicis Sapient talks about people-centric marketing, the change in the marketing landscape and India's role in the same
When gimmicks turn into gaffes: The thin line between masterstroke and misadventure
While smaller brands may try and use gimmicks to be seen and heard in a marketing cacophony, larger brands often can fall into the same trap, to unintended results, say experts
How AI can transform the FMCG sector in the coming days
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd, believes that the global FMCG ecosystem is recognising the AI opportunity that can boost efficiency and reduce costs
Durga Puja: An OOH-spicious time for brands in Kolkata
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts