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'If marketers fixate on data, they lose focus of the big picture'

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Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'

exchange4media Staff Nov 23, 2022 2:05 PM

‘I believe the entire T20 World Cup will be between India, England and Australia’

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Girish Hingorani, Senior GM & Head - Marketing, Ecommerce & Modern Trade Cooling & Purification Appliances Group, Blue Star Ltd. recollects his T20 World Cup memories & favourite World Cup moments

exchange4media Staff Jul 13, 2022 2:29 PM

e4m IMA: ‘Brand purpose essential for getting & retaining business’ 

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At the e4m Indian Marketing Awards, a panel of CMOs discussed ‘Marketing with a Purpose’

exchange4media Staff Mar 15, 2022 3:29 PM