'If marketers fixate on data, they lose focus of the big picture'
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
girish-hingorani
‘I believe the entire T20 World Cup will be between India, England and Australia’
Girish Hingorani, Senior GM & Head - Marketing, Ecommerce & Modern Trade Cooling & Purification Appliances Group, Blue Star Ltd. recollects his T20 World Cup memories & favourite World Cup moments
e4m IMA: ‘Brand purpose essential for getting & retaining business’
At the e4m Indian Marketing Awards, a panel of CMOs discussed ‘Marketing with a Purpose’