Abhishek Kumar joins Balaji Telefilms as Group CEO
Kumar comes from Jupiter Capital
Date-wise News
Nielsen report finds underspending in 50% of media plans jeopardising maximum ROI
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
Disney Advertising signs deal with The Trade Desk
This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0
Scarecrow launches specialised real estate division Firefly
Ropes in real estate expert Sarat Sinha to head it
BBH India appoints George Sebastian as ECD
Sebastian was most recently Senior Creative Director at DDB Mudra
‘I believe the entire T20 World Cup will be between India, England and Australia’
Girish Hingorani, Senior GM & Head - Marketing, Ecommerce & Modern Trade Cooling & Purification Appliances Group, Blue Star Ltd. recollects his T20 World Cup memories & favourite World Cup moments
MediBuddy acquires Clinix, plans to make healthcare accessible for rural India
The merger aims to extend its online doctor consultation services to rural segments
Bhuvan Bam becomes the face of The Man Company's bouquet of fragrances
The content powerhouse, Bhuvan Bam has signed up with leading men's grooming brand to help them connect with modern-day audience in more intimate and personalized manner
Myntra’s Achint Setia joins Zalora Group as CRMO
Prior to this, Setia was with Myntra as CXO & Head, Marketing & Social Commerce Business
Manyavar partners with Indian Olympic Association as Indian Official Style Partner
The partnership is for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics
The House of Lords Honours Noted Indian Environment Lawyer Sudhir Mishra
The Guardians of Sustainability award recognizes leaders who have made an overwhelming contribution to United Nation’s Sustainable Development Goals
KnowledgeHut upGrad elevates Samir Venugopal as Chief Operating Officer
Venugopal joined KnowledgeHut upGrad in 2020 as Senior Vice President
Raymond Limited appoints Atul Singh as Executive Vice Chairman
Singh comes with diversified experience of over 35 years
Flipkart & CarDekho partner for a comprehensive auto experience
The interface for Flipkart’s automobile section has been designed to ensure easy navigation, discovery and seamlessness in journey completions
AMFI to launch mutual funds distributor recruitment campaign
The launch includes four TVCs depicting how individuals from different walks of life have opted for mutual fund distribution as a profession
Pawan Sarda moves on from Future Group
This was Sarda's second stint with Future Group
VFS Global appoints Sukanya Chakraborty as Chief Communication Officer
Chakraborty joined VFS Global in 2018 as Head of Corporate Communications & CSR
Fintech start-up Vitto ropes in Vivek Satya Mitram as Sr VP - Communications & PR
Mitram is journalist-turned Brand Communication Strategist and an independent PR Consultant
Google plans to split its ads business to avoid anti-trust charges: Reports
Reports claim that Google has offered to split parts of its business that auction and place ads on websites and apps into a separate company under the Alphabet umbrella
Twitter sues Elon Musk for violating $44 billion deal
As per latest reports, Twitter has asked a Delaware court to schedule a four-day trial in mid-September
Breaking the language barrier: The rise of vernacular ad campaigns
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
Real Estate’s ad volume on TV up 68% in Jan-May'22 : TAM AdEx
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times
‘The world is now pretty much living between two screens - phone and TV’
Shaadi.com’s latest ad campaign talks about the platform’s evolution by going back and narrating the first success story, says Adhish Zaveri, AVP-Marketing