global-advertising-forecasts

Global advt to grow by 19% in '21 with 15% higher ad revenue than '19: GroupM TYNY Report

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The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016

exchange4media Staff Jun 14, 2021 6:08 PM

Auto has rebounded from April’s low point: GroupM’s ‘The Great Shift 2020’

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With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at

exchange4media Staff Nov 19, 2020 2:54 PM