BYJU’S launches initiative to encourage digital learning
The Give initiative is a part of the ‘Education for All’ umbrella campaign
Date-wise News
Editors Guild of India expresses concern over violence against journalists in Assam
The Guild has written to the Chief Minister of Assam requesting his intervention
Rajat Sharma to continue as NBA President
Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President
Tata Sky Binge partners with CuriosityStream
Tata Sky Binge will add several on-demand titles from CuriosityStream’s library
Auto has rebounded from April’s low point: GroupM’s ‘The Great Shift 2020’
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at
RAM Ratings Week 38-41: Fever FM leads in Mumbai and Delhi
Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata
‘Our endeavor is to evoke regional pride while reinforcing national stature’
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy
Yellophant Digital wins digital marketing mandate of Edmingle
The agency will manage the brand’s 360-degree digital marketing duties, including creatives, communications, and media strategy
Mzaalo onboards 400+ brands across sectors
Mzaalo has announced its partnership with brands across categories such as Beauty & Skincare, Travel, Electronics, Fashion & Lifestyle, Health and Wellness, Gifting, amongst others
MensXP draws focus to key men's health issues on International Men's Day
The brand is hosting a wide range of Instagram Lives, contests, online quizzes, articles & informative posts on issues modern Indian men face today
Doceree Inc launches text-based programmatic ads for pharmaceutical brands
With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands
Tonic Worldwide forays into South India by partnering with Stoppress Communication
This collaboration will allow Tonic to extend their specialized services to brands from South India
e4m Screenage 2020: Mobillion - Connecting the next 500 million
Day 1 of e4m Screenage conference will see mobile marketers sharing in-depth insights and conversations on how brands can develop deeper engagement levels as mobile adoption accelerates
Optimistic of surpassing revenue of previous festive season: Kashyap Vadapalli, Pepperfry
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to Rs 120 crore in FY20
Govt working towards resolving MSME issues through banking reforms: Sambit Patra
The BJP National Spokesperson was in conversation with Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series
Ad volume for news grew by 14%, GEC 15% during IPL 13: TAM AdEx
During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament
'YouTube will continue to be catalyst for creative revolution in this country'
In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far
Parties push digital campaign budgets for Bengal polls
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal
Moray MacLennan to be Group CEO of M&C Saatchi PLC
The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart