This program, covering both passengers and railways staff, aims to boost hygiene quotient as well as equip them with hygiene solutions during their rail journeys
Conceptualized and executed by Creativeland Asia the TVC focuses on how the brand safeguards your family against germs, bacteria and viruses
Godrej Protekt has partnered with Indian Railways for safe rail travel programme; introduces hand sanitiser in a sachet format priced Re 1
The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra
While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment