HistoryTV18 to showcase ‘Dynamo: Beyond Belief’ on July 18
British magician Steven Frayne aka Dynamo is back with the new mini-series
Date-wise News
TimesJobs & Radio Mirchi launch ‘Baat Baat Pe Jobs’
The campaign will help people find jobs during COVID-19 crisis
Penguin Random House India signs deals with Fitzcarraldo Editions and Sourcebooks
Penguin Random House India to distribute for the international publishing houses in India and the subcontinent markets
Consumer Confidence inches up by 2.6 percentage points in July 2020: Refinitiv-Ipsos PCSI
Consumer sentiment up for jobs, economy, personal finances and investments for future
NBA asks BARC to share details of TV9 tampering allegations inquiry
NBA President writes letter to BARC Chairman
ZEE Entertainment brings back content brand Zindagi on ZEE5
Apart from Original content, there will be new shows too
Chicco partners with Myntra to accelerate online retail sale
Chicco is now ramping up its focus on the digital segment for Indian market to expand its customer’s base, the company said
Netflix unveils 17 upcoming Originals
The line-up includes six films and two series
MTV launches home sporting event, MTV Home Games
An interactive task-oriented game show, MTV Home Games focuses on User Generated Content
Merkle company Ugam marks completion of 20 years
This month also marks a year since Ugam became part of the Dentsu group
IndusInd Bank completes integration with CRMNEXT across all its customer touchpoints
The integration will enable the bank to simplify the process of customer on-boarding, introduce new products and more
Godrej Protekt introduces personal & home hygiene range
Godrej Protekt has partnered with Indian Railways for safe rail travel programme; introduces hand sanitiser in a sachet format priced Re 1
Usha launches 4 hi-tech sewing machines that boost creativity
Will cater to serious hobbyists and small commercial establishments
Riyaz Aly tops IIHB TikToker community ranking
The Indian Institute of Human Brands has analysed the top TikTokers over 32 key attributes, ranging from Trustworthy to Topical to Trendy, and from Entertaining and Engaging to Fun and Friendly
Zee Telugu hosts world television premiere of Ramya Krishnan starrer ‘Akasha Ganga 2’
The movie will be telecast on Sunday, 19th July, at 6 PM on Zee Telugu and Zee Telugu HD
ZEE Music Co. to launch music album of Vidya Balan’s ‘Shakuntala Devi’
The movie releases on Amazon Prime Video on July 31st
Dangal’s ‘Pyar Ki Luka Chuppi’ crosses 100-episode mark
The show also witnessed the entry of a new character, Angad played by Alan Kapoor who plays a pivotal role
Netimpact bags ORM mandate for Games24x7
As per the mandate, the consultancy will handle social media and ORM duties for the online gaming company
Krystle Dsouza, Karan Wahi star in Spartan Poker's campaign for Online Poker Championship
The 9-minute-long video aims to break stereotypes while bringing out different personality traits of a poker player in a humorous manner
Zee Business launches Operation Hafta Vasooli Part-2
The show will be aired on the channel on Thursday, 16th July 2020 from 11 am to 12 noon
Enormous Brands ropes in Soumitra Patnekar to head its planning vertical
Prior to this, Patnekar was Director of Strategy at BBH
Eric Roza joins Zeotap’s Board of Directors
The platform has also announced raising oversubscribed Series C at $42M following 431% YoY revenue growth
Jacqueline Fernandez roped in as brand ambassador for Pee Safe
As part of the partnership, the actor will represent the brand's Raho Safe range
Times Network documents hardships of frontline workers in new documentary 'Conflict'
The first part documentary, ‘Conflict: Life At The Red Line’ will air on July 18 at 7 pm on TIMES NOW, TIMES NOW WORLD, Mirror NOW and LIVE webcast on timesnownews.com
Malini Parthasarathy named Chairperson of The Hindu Group Publishing Private Limited
Prior to this, Parthasarathy had been the Co-Chairperson
Celebrity-endorsed ads spiked 63% in June’20 versus April’20: TAM AdEx report
As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor
Why mobile integration along with DOOH is a perfect blend for brands
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Partnership with RPSG Group will get us to scale very fast: Vikram Chandra, Editorji
Chandra, the founder of AI-driven news app Editorji, speaks about partnership with RPSG Group, possible monetisation models & the positioning of the app as a factual news platform
Never too late to bring a change, and Glow & Lovely will anchor the revolution: Experts
IMPACT Creative Talks: On the virtual panel, ad industry experts shared their views on how brands should change their communication around beauty standards and colourism
How Amul won hearts with tasteful creatives in testing times
Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant
Lockdown Learnings: Overcoming my Luddite mindset
Guest Column: Sumanto Chattopadhyay, Chairman & Chief Creative Officer 82.5 Communications, writes how he triumphed over his own mental block about technology during the lockdown