Arvind Nair, Vice President, Mirum India, writes on the new ASCI guidelines on greenwashing in advertisements

Arvind Nair Feb 6, 2024 11:48 AM

Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent

e4m Staff Jan 18, 2024 8:58 AM

With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts

Tanzila Shaikh Nov 21, 2023 9:10 AM