'The Green Revolution in Advertising'
Arvind Nair, Vice President, Mirum India, writes on the new ASCI guidelines on greenwashing in advertisements
greenwashing
ASCI cracks down on greenwashing with new guidelines for brands
Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
Can ASCI curb the white lies of 'green' brands?
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts