The core messaging of the TVC revolves around the idea that Lenskart encourages individuals to build a collection that suits various moods and occasions
The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others
'Our collaboration aims to enhance the advertising experience, driving unmatched results and unlocking new possibilities,' said Tyroo about the alliance
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to finalize the deal
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more