Brand purpose and brand growth can go together: Rajesh Ramakrishnan At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales e4m Desk Nov 30, 2022 8:22 AM
Happydent spreads smiles in its comeback ad Conceptualized by lyricist, poet, CEO and CCO of McCann Worldgroup India, Prasoon Joshi, the new TVC is a progression from the previous campaigns e4m Desk Dec 5, 2020 8:28 AM
Happydent and Smile Foundation launch digital 'smiling selfie' campaign For every candid smile picture captured and shared by consumers, Happydent will contribute Rs 10 towards the education of kids at Smile Foundation e4m Desk Jan 13, 2020 6:18 PM