Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market
The first leg of the initiative comprises of 8 episodes featuring seven prominent flag bearers - the first appointed Regional Directors of the Harley Owners Group community
These initiatives include home delivery of motorcycles, extended service warranties and a completely online version of 'Passport to Freedom'
The innovative campaign showcases the relationship shared by the seven regional directors of the H.O.G community and what their Harleys mean to them
Through this initiative, Radio City aims to change the mindset of the people and motivate them to utilise their electoral rights
The agency will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns