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FIH enters into a 4-year partnership with Viacom18

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The deal includes all FIH events, except the FIH Nations Cup

e4m Staff Jan 9, 2024 2:49 PM

Hockey India onboards Digital Latte as its social media agency

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The agency will be using consumer insights to connect with hockey fans in India and abroad

exchange4media Staff Feb 11, 2022 12:45 PM

Why hockey players may not strike gold with brands

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There is a need to develop a grassroot-level culture for the game and the brands first need to support the players’ journey, opines industry

Mansi Sharma Aug 16, 2021 8:42 AM

Internet rejoices as Indian men's hockey team clinches bronze at the Olympics

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The team won a bronze medal after a 41-year gap

exchange4media Staff Aug 5, 2021 12:32 PM

Tokyo Olympics: Netizens delighted as women’s hockey team secures a spot in the semifinals

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Celebs and politicians took to social media to celebrate the occasion

exchange4media Staff Aug 4, 2021 2:36 PM