FIH enters into a 4-year partnership with Viacom18
The deal includes all FIH events, except the FIH Nations Cup
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Hockey India onboards Digital Latte as its social media agency
The agency will be using consumer insights to connect with hockey fans in India and abroad
Why hockey players may not strike gold with brands
There is a need to develop a grassroot-level culture for the game and the brands first need to support the players’ journey, opines industry
Internet rejoices as Indian men's hockey team clinches bronze at the Olympics
The team won a bronze medal after a 41-year gap
Tokyo Olympics: Netizens delighted as women’s hockey team secures a spot in the semifinals
Celebs and politicians took to social media to celebrate the occasion