Hrithik Roshan marks birthday with launch of first HRX offline store in Bangalore The brand has forayed into the offline space to establish a better connect with fans of Hrithik and the brand e4m Desk Jan 10, 2023 2:36 PM
'HRX will explore offline retail opportunities after the pandemic' HRX's Co-founder & CEO Afsar Zaidi and Head Marketing & Operations Pallavi Barman discuss the brand's foray into bespoke range of fitness equipment Mansi Sharma Jun 4, 2021 9:01 AM
What’s the secret to Hrithik Roshan’s efficacious brand affinity? The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well Noel Dsouza Jan 11, 2021 8:19 AM
HRX’s first brand film shines spotlight on 'everyday athletes' HOWL Digital fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views e4m Desk Nov 21, 2020 10:05 AM