Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Some of our moment marketing favourites from the usual players
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
Some best moment marketing posts from the usual players of the brandverse
200 million viewers tune in to Asia Cup within the first week while the India-Pakistan clash on August 28 recorded 125 million viewers on TV
The highly anticipated match between India and Pakistan recorded a reach of 167 million, making it the most viewed T20I match
Food aggregators Zomato and Careem's witty exchange ended up entertaining cricket fans across the border