Guest Column: Prateek Sharma, Sr. Manager, Corporate Communications, Max Life Insurance shares the evolving Role of Communications in Cultivating Meaningful Connections in a Post-Truth Era
The cover story, 'Investing Strategies To Tame The Inflation Monster', takes a deep dive into one of the most pressing financial challenges – inflation
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Gaurav Banerjee has played a pivotal role in shaping Star India (now Disney Star)'s entertainment portfolio with the launch of several successful shows to his credit
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments