'Trust and expectation define brand loyalty'
At the IBC 2021, a stellar panel of industry veterans deliberated and shared their insights on the subject ‘Is Brand Loyalty Eroding?’
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It is incredibly important to know what your brand boundaries are: Karthi Marshan
Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021