ZEE5 inks multi-show partnership with Applause Entertainment
This partnership will bring to the fore new, compelling, and diverse originals, exclusively for the ZEE5 audience
Date-wise News
Parcos announces Parcos Beauty Influencer Awards 2022
The winners will be honoured with awards across 4 categories - Best in Class, Emerging Influencers, Platform & Category Influencers, and Creative Influencers
TDSAT restrains TRAI from acting against broadcasters for non-submission of OTT info
The TDSAT has granted three weeks' time to the TRAI to file its reply on the jurisdictional issue raised by Sony Pictures Networks India and Sun TV Network
Good Glamm Group appoints Sukhleen Aneja as CEO, Beauty & FMCG Brands
In her new role, Aneja will be responsible for creating a strategic roadmap for leading digital-first brands, integrating and scaling the recent acquisitions
15th edition of Pepper Creative Awards to be held on Dec 17
The awards will be presented in 25 categories
‘We made a mistake. We didn't work hard enough to ensure gender diversity among panelists’
Business newspaper Mint has issued a statement regretting not having a good number of women speakers at the Mint Annual Banking Conclave
HUL's Gaurav Jeet Singh to join Facebook as Director-Partnerships
Singh has already stepped down from Unilever after being with the company for over 13 years
‘No matter how much digital grows, there will always be a physical aspect of shopping’
At IBC 2021, V-Mart founder & MD Lalit Agarwal spoke on the future of retail in India and why physical shopping will never go out of style
Moj, ShareChat parent Mohalla Tech raises $266 million
This is Mohalla Tech’s third round of funding in 2021, with $913 million cumulatively raised this year
Licious appoints Sanket Venkatesh Prabhu as VP– Research & Development
Venkatesh has 18+ years of experience in the food industry
GroupM restructures leadership team at Central Trading Group
New roles for Pratik Rathod, Muralidhar T, K Srinivas Rao, and Rahul Satoskar
‘Taking ownership of the messaging that brands are putting out is necessary’
At e4m PR and Corp Comm 40 under 40 Summit 2021, Akanksha Jain, Garima Sharma Nijhawan, and Priyanka Serrao discussed the role of PR in purposed-based communication for social change
Ventes Avenues crafts campaign for Tanishq’s Utsaah collection on Picsart
Ventes and Picsart also rolled out a 5-day Tanishq Challenge where creators were challenged to use various backgrounds and a Tanishq necklace to make creative edits
It is incredibly important to know what your brand boundaries are: Karthi Marshan
Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021
LinkedIn Agency Conclave decodes the future of digital marketing
The Conclave, powered by e4m, was the first agency conclave held in India by the group
Year-ender: D2C brands that took the TV route to marketing in 2021
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
'Hybrid working model is the future’
At the e4m PR and Corp Comm 40 under 40 Summit, a panel of industry experts discussed the hybrid working model as the new norm and how young talents are contributing amid pandemic
Pandemic has made customers comfortable with transacting online: Avnish Anand, CaratLane
At IBC 2021, Co-founder & COO of CaratLane shared how the brand went omnichannel from being completely online
Linear channels on OTT: The latest flashpoint between TRAI & broadcasters
TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content
Actor Suresh Menon appointed content & creative head for newly launched MX Studios
MX Studios is MX Player’s content and creative solution division