The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline
Total count of sponsors now stands at 17-- four co-presenting sponsors and 13 associate sponsors
The associate sponsorship may be in the range of Rs 65 crore to 70 crore while co-presenting is likely to cost between Rs 110 crore and Rs 125 crore
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin Tendulkar’s son Arjun Tendulkar who finally made his IPL debut
The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively