influencer-marketing-guidelines

RBI's New Rules Transform Influencer Marketing in Finance Sector

RBI's New Rules Transform Influencer Marketing in Finance Sector?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

e4m Staff 1 day ago

RBI Implements New Rules for Influencers and NBFC Incentives

RBI Implements New Rules for Influencers and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 17, 2026 10:05 AM