Lux Parker promises warmth and comfort this winter
The campaign is live across television, social media, outdoor, print, and on-ground channels
innerwear-brand
Bummer celebrates the joy of childhood in new Children's Day campaign
The campaign seeks consumers to take a trip down memory lane by recreating their childhood picture
Dollar revamps brand identity with new logo
The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd
Sunil Sethi appointed as Executive Chairman for Dixcy Textiles & Gokaldas Intimatewear
Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent
We use digital and brand activation quite effectively: MC Cariappa, Jockey India
Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more
Gemius Design Studio wins digital & creative mandate for innerwear brand Prag & Co
Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co