Authors

Jackson, senior manager at Akamai EMEA’s media industry strategy team, speaks about the factors that drive gaming in India, rise of PUBG and the categories of games that are likely to succeed in 2020

Neethu Mohan Feb 26, 2020 8:32 AM

Musthafa, CEO - iD Fresh Food speaks about their unique product innovations meant to drive sustainability & consumer convenience

Neethu Mohan Feb 18, 2020 8:21 AM

Vinay Subramanyam, Head-Marketing, Britannia Industries, shares more on the Little Hearts campaign featuring rapper Kaam Bhaari and actress & influencer Ahsaas Channa

Neethu Mohan Feb 17, 2020 1:40 PM

Kumar Seetharaman, MD, Srishti Communications, shares the brand’s journey and his insights on the trends and challenges faced by the OOH industry

Neethu Mohan Feb 13, 2020 8:47 AM

Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy

Neethu Mohan Feb 12, 2020 1:30 PM

The director of bike-rental company Bounce, Nischay AG talks about the brand's unique "dockless" model, marketing strategies and their new initiative -- bike and helmet branding

Neethu Mohan Feb 6, 2020 8:13 AM

Pradeep Kumar KR, MD, Vijaya OOH Media Solutions, talks about the changing OOH landscape and the 25-year journey of the out-of-home agency

Neethu Mohan Feb 4, 2020 8:21 AM

Santosh Nair, Business Head of ZEE Keralam, speaks about the channel’s one-year journey, challenges faced, marketing strategies and more

Neethu Mohan Jan 28, 2020 9:08 AM

Sudhakara, Managing Director, Vyoma Media, talks about Vyoma’s partnership with ZEEL for building Self Ticketing Zones at Mumbai railway stations, the scope of DOOH, challenges and more

Neethu Mohan Jan 23, 2020 1:49 PM

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more

Neethu Mohan Jan 13, 2020 9:10 AM

The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office

Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also

Neethu Mohan Jan 9, 2020 8:56 AM

#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry

Neethu Mohan Dec 31, 2019 8:53 AM

According to data, newspaper readership stood at 38 per cent in Q3 2019 as compared to 39 per cent in Q2 2019

Neethu Mohan Dec 30, 2019 9:20 AM

Shroff talks about Unacademy’s ATL campaign ‘Let’s Crack It’, marketing strategies, media mix and more

Neethu Mohan Dec 26, 2019 9:06 AM

LS Krishnan, Director, Whisper Media, spoke to exchange4media about the factors that differentiate them, challenges faced, their clientele and the company's next major steps

Neethu Mohan Dec 24, 2019 9:25 AM

Chandy speaks about the brand's journey and why he thinks Duroflex's product standards are unbeatable

Neethu Mohan Dec 24, 2019 9:24 AM

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

The CMO speaks about Zoomcar’s organic growth, technological innovations and commitment towards the environment

Neethu Mohan Dec 19, 2019 8:56 AM

Gurpreet Singh, Head - Marketing, United Breweries Ltd, talks about the idea behind introducing Witbier under the brand’s Ultra portfolio, marketing strategies & plans ahead

Neethu Mohan Dec 16, 2019 9:23 AM

Kumar, the Joint MD Mathrubhumi, shares his thoughts on MBIFL, digitisation and revenue expectations, and why the M&E industry will survive the economic slowdown

Neethu Mohan Dec 16, 2019 9:20 AM

Sanjay Gupta, Senior VP & Business Head, Wipro Consumer Lighting, talks to exchange4media about product innovations in the smart lighting space, their digital campaigns, marketing strategies & more

Neethu Mohan Dec 10, 2019 9:03 AM

In a conversation with exchange4media, Ashwin Venkatraman, COO, Furlenco spoke about the company's initial days, brand proposition, go-to-market strategies, revenue growth expectations & scaling up

Neethu Mohan Dec 9, 2019 9:26 AM

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

Vineet Agrawal, CEO, Wipro Consumer Care & Lighting, talks about the company's recent acquisitions, marketing strategies and more

Neethu Mohan Dec 5, 2019 9:23 AM

Pai talks about his hopes from the wedding mattress launch, the role of innovation, and the brand’s expansion plans

Neethu Mohan Dec 3, 2019 9:10 AM

In conversation with exchange4media, Amisha Jain spoke about her journey as CEO of Zivame, promoting brand sales through personalised customer experiences, strength of data and technology, and more

Neethu Mohan Dec 2, 2019 8:47 AM

Amarpreet Anand, Executive VP & Portfolio Head, Marketing, Diageo India, talks about collaboration with Hungama, marketing objectives and signing Vicky Kaushal as face of ‘Jashn Yaari Ka’ campaign

Neethu Mohan Nov 28, 2019 9:16 AM

Aditya Bhamidipaty, Founder & CEO, FirstHive, tells us what differentiates it from other customer data platforms and how marketers benefit from using its customer data platform

Neethu Mohan Nov 22, 2019 9:25 AM

A panel talk on Bengaluru’s role in achieving a $1 trillion digital economy at the Bengaluru Tech Summit saw Kiran Mazumdar Shaw, Nivruti Rai, Praveen Rao & Sanjeev Sharma share valuable insights

Neethu Mohan Nov 19, 2019 9:04 AM

Parthasarathy, CEO, Mindshare South Asia, spoke at the Bangalore Advertising club’s The Big Bang Awards for Excellence in Media & Wellness, on the trends and technological advances of the future

Neethu Mohan Nov 16, 2019 1:22 PM

Christopher Engman, Global CMO of Proof Analytics & Harshil Karia, CEO, Proof Analytics India, spoke about factors that differentiate them from other analytics tools, challenges and more

Neethu Mohan Nov 14, 2019 8:21 AM

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Stark Communications MD, Roy V Mathew; Chairman, T.K. Harshan; Vice-Chairman Swarup BR, and Director Anil Mustafa speak about the agency’s 25-year journey, their 'indie' advertising approach & more

Neethu Mohan Oct 25, 2019 8:28 AM

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan Oct 22, 2019 8:40 AM

Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show

Neethu Mohan Oct 16, 2019 8:41 AM

Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market

Neethu Mohan Oct 11, 2019 8:22 AM

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador

Neethu Mohan Oct 1, 2019 8:10 AM

Alukkas, Founder and Chairman, Joyalukkas Group, on his entrepreneurial journey, the group’s marketing spends and future plans

Neethu Mohan Sep 30, 2019 8:22 AM

The Editors Guild of India has issued a statement on Wednesday denouncing the ban

Neethu Mohan Sep 27, 2019 8:44 AM

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans

Neethu Mohan Sep 16, 2019 8:43 AM

PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges

Neethu Mohan Sep 11, 2019 8:26 AM

Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies

Neethu Mohan Sep 10, 2019 8:27 AM

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

Experts say the media industry in Kerala is slowly attaining normalcy in terms of revenue growth after incurring heavy losses due to floods

Neethu Mohan Sep 4, 2019 8:18 AM

With an emphasis on responsible reporting, many channels carried commercial-free programmes and turned their news channel rooms into help desks

Neethu Mohan Aug 28, 2019 8:17 AM

Maheshwari, Executive Director & CEO, Sakshi Media Group, says digital and print mediums can grow on each other’s strength and continue to flourish

Neethu Mohan Aug 27, 2019 8:08 AM

Apart from taking part in rescue work, social media platforms pass on details of relief operations and curb spread of fake news about the floods

Neethu Mohan Aug 20, 2019 8:55 AM

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, on current readership trends, hopes from the festive season and challenges faced by the print media

Neethu Mohan Aug 20, 2019 8:29 AM

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are contributing with provisions

Neethu Mohan Aug 12, 2019 8:39 AM

VKC Noushad, Managing Director, u4ic International Pvt Ltd, on how the group is strengthening its brand image, signing Aamir Khan as brand ambassador, their marketing plan and more

Neethu Mohan Jul 30, 2019 9:07 AM

Huaiyuan Yang, Vice President, UCWeb Global Business, speaks about his new role, UC Browser’s market share in India and the evolution of UC Web Browser

Neethu Mohan Jul 30, 2019 8:50 AM

Khare, CEO of Asianet News Group, talks about his vision for the network, the growth of digital media, hopes from the upcoming festive season and more

Neethu Mohan Jul 23, 2019 7:37 AM

Sunay Bhasin, Chief Marketing Officer, MTR Foods, on their recently-launched products, seed funding initiatives and strategies to focus on local market demands

Neethu Mohan Jul 18, 2019 8:23 AM

After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Neethu Mohan Jul 17, 2019 8:24 AM

Kerala Tourism is treading new ground with their 'Human By Nature' campaign series of #Keralatales videos which are going viral

Neethu Mohan Jul 12, 2019 8:26 AM

The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates  

Neethu Mohan Jul 9, 2019 9:21 AM

ChillOut: The Co-Founder & Director of Valueleaf Services (India) Pvt Ltd., also loves experimenting in kitchen on some Sundays

Neethu Mohan Jul 6, 2019 9:22 AM

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

From reduction in GST to improvement in credit growth and internet infrastructure in rural areas, here’s what media heads want from the government

Neethu Mohan Jul 3, 2019 8:23 AM

Firoz Meeran, Managing Director, Eastern Condiments, talks about the brand’s growth, its marketing strategies, distribution model and more

Neethu Mohan Jul 2, 2019 8:18 AM

For an emerging economy like India, radio, with its immediacy and powerful local impact, will play a key role for advertisers in the years to come, says Surendar, COO of Red FM South

Neethu Mohan Jun 27, 2019 8:12 AM

From Coca-Cola and Sunfeast to Chennai Super Kings, the Tamil actor has been the face of several brands in his over two-and-a-half-decade-long career

Neethu Mohan Jun 22, 2019 9:58 AM

Ravish Kumar, Head-Regional Entertainment, Viacom 18, speaks on Kannadada Kotyadipathi’s association with actor Puneeth Rajkumar and the network’s foray into other regional spaces

Neethu Mohan Jun 19, 2019 9:56 AM

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more

Neethu Mohan Jun 14, 2019 9:00 AM

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

The brand promises to show allegiance to Keralites regardless of borders and this passion has taken Nirapara to 40 countries, which contributes to 24% of revenue, says Karnan

Neethu Mohan Jun 10, 2019 8:23 AM

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan Jun 7, 2019 8:28 AM

Vishweshwar Bhat, Editor-in-Chief of Vishwavani, told exchange4media the story was source-based and statements of CM H D Kumaraswamy and Nikhil Kumaraswamy were published 

Neethu Mohan May 28, 2019 9:27 AM

Ranjeet Kate, CEO, Vijay Karnataka speaks to us about the newspaper’s performance, ad-sales growth, IRS Q1 2019 and their focus areas

Neethu Mohan May 27, 2019 8:23 AM

From characters and situations, Avengers: Endgame and Game of Thrones, to Malayalam movie Lucifer, all are being used for creating memes/trolls in social media

Neethu Mohan May 24, 2019 9:48 AM

Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads

Neethu Mohan May 23, 2019 8:29 AM

Mangesh Panditrao, CEO, Shoptimize India Pvt. Ltd, talks about the AI-powered brand e-commerce platform’s plans to grow 300% in 2019

Neethu Mohan May 21, 2019 9:47 AM

Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi

Neethu Mohan May 20, 2019 9:40 AM

Harshil Karia, Akshay Gurnani and Sohil Karia, Co-Founders of Schbang, speak to exchange4media about the firm’s success mantra, factors that led to the birth of the agency & its expansion plans

Neethu Mohan May 15, 2019 8:58 AM

The AI-driven tool will analyse real-time data from counting centers & throw up numbers about leads and trail in an infographic format, says Singh, CEO, Languages, Network 18

Neethu Mohan May 13, 2019 9:00 AM

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more

Neethu Mohan May 9, 2019 8:25 AM

IRS Q1 2019: Venkat, Director, Eenadu Group, speaks on the ranking, growth of print and their projections for next year

Neethu Mohan May 8, 2019 8:32 AM

Prior to this, Anand held the position of Head of Brand at Zee Kannada

Neethu Mohan May 7, 2019 4:01 PM

MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year

Neethu Mohan May 6, 2019 8:53 AM

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan May 2, 2019 9:05 AM

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan May 1, 2019 8:52 AM

With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan Apr 30, 2019 9:09 AM

Appachoo NK has been with Asianet News Network Pvt Ltd for over 2 years

Neethu Mohan Apr 26, 2019 8:58 AM

The account was previously handled by Madison Media

Neethu Mohan Apr 25, 2019 7:10 PM

Chakravarthy will be heading the content team at Surya TV

Neethu Mohan Apr 24, 2019 8:50 AM

In Week 15, when Andhra Pradesh went to vote, TV9 Telugu recorded a jump of nearly 18 million impressions compared to the previous week, as per BARC data 

Neethu Mohan Apr 24, 2019 8:43 AM

Mishra will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc

Neethu Mohan Apr 23, 2019 10:50 AM

At the FICCI committee meeting, Nilekani, co-Founder & Chairman of Infosys Technologies said data empowerment architecture in India will benefit all segments of the economy

Neethu Mohan Apr 23, 2019 9:06 AM

Rani Reddy, Director, Sakshi Group spoke about the channel’s journey so far, its major achievements, election programming, etc

Neethu Mohan Apr 22, 2019 8:16 AM

ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around

Neethu Mohan Apr 20, 2019 9:38 AM

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan & Neethu Mohan Apr 18, 2019 8:54 AM

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan Apr 16, 2019 9:05 AM

Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, talks about the brand’s latest campaign, the role digital is going to play for the brand this year, new products and more

Neethu Mohan Apr 16, 2019 8:57 AM

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan Apr 8, 2019 8:41 AM

Through campaigns, advertisements and promotional activities, Peps has been creating awareness about the importance of sleep, Madhavan tells exchange4media

Neethu Mohan Apr 4, 2019 8:28 AM

Shankar Kumaraswamy, Director of RmKV Silks talks about preserving and reviving traditional crafts and his hopes from the online market

Neethu Mohan Apr 4, 2019 8:26 AM

Siju Prabhakaran, Executive Vice President & Cluster Head, South Business, ZEE, talks about the cluster’s performance last year, content strategy for each market, focus areas for 2019 and more

Neethu Mohan Apr 1, 2019 8:26 AM

ChillOut: While on vacation, Agarwal,VP & GM-India and South Asia, InMobi, and her husband like to go to a resort or hotel where they can enjoy and relax

Neethu Mohan Mar 30, 2019 9:30 AM

TV9 network currently has six regional news channels

Neethu Mohan Mar 29, 2019 5:47 PM

The focus will be to provide advisory and assistance in 3 core areas of Development and Management of the Client Brands- Planning, Communication, and Media

Neethu Mohan Mar 29, 2019 11:19 AM

Amin and Mehta will be leading the Integrated Solutions team at Schbang and reporting to CEO & Co-Founder Akshay Gurnani

Neethu Mohan Mar 29, 2019 8:47 AM

PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans

Neethu Mohan Mar 29, 2019 8:31 AM

Pandey, former Editor-in-Chief of Thanthi TV, has launched a digital media channel named Chanakyaa

Neethu Mohan Mar 27, 2019 8:26 AM

Anuradha Gudur, Business Head- Zee Keralam, Zee Telugu & Zee Cinemalu; and Deepti Pillay Sivan, Business Head - Zee Keralam, speak about the channel’s growth, content strategies and upcoming launches

Neethu Mohan Mar 25, 2019 9:14 AM

The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd

Neethu Mohan Mar 22, 2019 8:53 AM

The product offerings of Youplus, a video opinion search engine, focus on understanding people through videos, says Shamim

Neethu Mohan Mar 20, 2019 8:25 AM

Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathis, talks about the 71 years of Cycle as a brand, empowering rural women and their initiatives in the technology front

Neethu Mohan Mar 18, 2019 9:46 AM

Abhay Hanjura and Vivek Gupta, Founders of Licious, the meat and seafood brand, spoke about their marketing strategies and the changes the brand has brought to the industry

Neethu Mohan Mar 15, 2019 8:53 AM

Channels both national and regional are dishing out election oriented programmes

Neethu Mohan Mar 13, 2019 9:32 AM

Ashutosh Vaidya, CMO, Kurl-on speaks about the role of technology and innovation at Kurl-on and how the company is curbing the menace of fake products, their expansion plans and more

Neethu Mohan Mar 12, 2019 8:37 AM

Christopher had been with the organisation for 22 years and 7 months

Neethu Mohan Mar 11, 2019 8:25 AM

ChillOut: Kumar, Vice President, Wavemaker says he is excellent at cooking Kerala Sadhya and makes yummy pickles and fundoo chutneys

Neethu Mohan Mar 9, 2019 11:00 AM

OOH players hoping for a boom between March and May to recover from losses suffered due to last year’s floods

Neethu Mohan Mar 5, 2019 9:30 AM

Most political parties and media agencies feel the ban will not have a huge impact on campaigning as other media, especially social media, will very comfortably compensate for the reach and impact

Neethu Mohan Mar 4, 2019 8:36 AM

At a talk on ‘Digital Broadcasting and Future of Journalism’, Vempati, Prasar Bharati CEO, spoke about the role played by public broadcasters in the emergence of New India and other issues

Neethu Mohan Feb 28, 2019 8:33 AM

Ahammed, Founder and Chairman of Malabar Gold & Diamonds talks about the challenges faced by the group during their initial days, marketing strategies, investment plans etc

Neethu Mohan Feb 27, 2019 8:50 AM

Kannada channels saw the highest growth, followed by Malayalam, Tamil and Telugu, according to BARC data

Neethu Mohan Feb 25, 2019 9:40 AM

Appaiah, CEO of Sumeru says they are focused on removing the misconceptions surrounding the frozen food industry, and talks about the brand's Individual Quick-Freezing Technology

Neethu Mohan Feb 25, 2019 8:52 AM

The viewership too is expected to go up by nearly 60%

Neethu Mohan Feb 20, 2019 9:04 AM

Phokela, Chief Business Officer, Ather Energy talks about the characteristics of Ather the electric scooter and their expansion plans

Neethu Mohan Feb 20, 2019 8:14 AM

Viacom18's Colors Tamil has completed one year. Ravish Kumar, Head, Regional Entertainment, Viacom18, talks about the channel’s journey, factors that led to its growth, marketing plans and more

Neethu Mohan Feb 19, 2019 8:37 AM

ChillOut: The Joint Managing Director of Mathrubhumi is a “tough cool guy” and loves off-roading and sky-diving

Neethu Mohan Feb 16, 2019 8:32 AM

The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan Feb 14, 2019 8:57 AM

Trend set by Doordarshan in the 90s has been continued by satellite channels like Asianet, Mazhavil Manorama and Amrita TV

Neethu Mohan Feb 13, 2019 8:24 AM

On February 7, a division bench of Karnataka High Court put a stay on the interim order quashing BBMP’s ban on outdoor advertising

Neethu Mohan Feb 12, 2019 8:12 AM

Singh, Founder & Director, MedLife spoke about recent acquisition of MedLabs and how they will consolidate diagnostic business by integrating its technology platform & logistics strengths

Neethu Mohan Feb 7, 2019 8:47 AM

The creatives for the anthem, launched in January as part of internal communication, were conceptualised by Happydemic, a live entertainment and music platform

Neethu Mohan Feb 6, 2019 8:20 AM

The social media pages by Bengaluru City Police were started in 2011 and they were one of the first police departments in the country to utilise this medium to communicate with the public

Neethu Mohan Feb 4, 2019 8:14 AM

ChillOut: The Senior VP at Wavemaker reveals her vices, the hobby she wants to pick up and her vacation plans

Neethu Mohan Feb 2, 2019 9:15 AM

Lowering of GST and reduction of corporate tax among the major demands

Neethu Mohan Jan 31, 2019 8:36 AM

Series like ‘Black Sheep’, ‘Ctrl Alt Del’, 'Toofan Mail' & ‘Loose Connection’ have turned out to be major hits despite lack of support from producers and brands

Neethu Mohan Jan 24, 2019 8:22 AM

MSOs say cable operators do not want to put in efforts for convincing consumers to buy pay channels

Neethu Mohan Jan 23, 2019 8:53 AM

The newspaper, m kid, consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by kids

Neethu Mohan Jan 22, 2019 8:31 AM

The associations of Local Cable Operators in South India are demanding change in tariff orders, reduction of GST from 18% to 5%

Neethu Mohan Jan 21, 2019 8:59 AM

Brands also cash in with images of their products from a decade ago and now

Neethu Mohan Jan 18, 2019 9:02 AM

Blockbusters like ‘Saamy 2’, ‘VadaChennai’ to be part of the festive line-up

Neethu Mohan Jan 15, 2019 8:56 AM

The trailer of the movie received 20 million+ views on YouTube, and the official teaser which was released on December 12 garnered 14 million+ views

Neethu Mohan Jan 11, 2019 9:04 AM

The new BBMP advertising policy and bylaws which came into effect last year have affected Bangalore Metro Rail Corporation Ltd’s (BMRCL) non-fare revenue

Neethu Mohan Jan 9, 2019 8:42 AM

Kerala Police's Facebook page has over 10 lakh followers and is known for posting funny memes and witty responses to address social issues

Neethu Mohan Jan 7, 2019 9:14 AM

Industry players say almost 30-80 per cent billboards in Kerala are still vacant

Neethu Mohan Jan 3, 2019 8:20 AM

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan Dec 31, 2018 9:02 AM

In 2018, celebrities like Priyanka Chopra, Deepika Padukone, Saina Nehwal, Isha Ambani chose big South Indian brands for their weddings

Neethu Mohan Dec 18, 2018 8:39 AM