The campaign ‘If you can’t print it, it’s not worth it’ talks about the merits of photographs printed with Instax Mini Link printer
The digital ad campaign promotes the values of togetherness
Babu is now the Head of Division - Electronic Imaging, Optical Devices and Instax Division
The operations will be handled from The Marcom Avenue's Gurgaon office
The new influencer-led campaign reiterates the importance of creating shareable memories that can be printed and given to others
Through Fujifilm’s Instax range of cameras, Alia encourages youngsters to seize the moment and be true to themselves
Girotra will be playing an instrumental role in further strengthening the market presence of the Instax camera business