Nila marks India’s foray into the world of digital ramps, after other international digital influencers such as Lil Miquela and Imma Gram
Users of Samsung smart TVs now have an option of ‘scan and pay’ on the ZEE5 app
The movie was supposed to release in theatres on May 8, but could not because of lockdown
CashBean is run by PC Financial Services, a Non-Banking Financial Company
BARC Week 24: Star Plus continues to be on top in Hindi GEC Urban market and Dangal rules rural mark
The campaign sends out a message of optimism and hope
HUL said it is awaiting regulatory approvals and expects to change the name in the next few months
The video was created by YAAP Digital with a vision to capture the scenic beauty of Meghalaya’s natural landscape
The app fetches data of subscribers from respective DPOs platform through APIs
The tech giant has launched Grow with Google Small Business hub in India to equip merchants with the tools they need to go digital
The inaugural Cannes-Do Awards has seen 1,400 campaigns submitted globally from 400 agencies, 60 countries and 110 cities
The new influencer-led campaign reiterates the importance of creating shareable memories that can be printed and given to others
Within a short time, the ads have garnered over a million views on social media
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories
Rajesh Jain, Founder & Managing Director, Netcore spells out how to create a Velvet Rope Marketing (VRM) experience for consumers
Guest Column: Pratik Gupta, Co-founder, Zoo Media & FoxyMoron writes how COVID-19 has changed consumer behaviour, and how brands must respond
Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4
The Chief Brand Officer of P&G shares how the company rose up as a force for good during the COVID pandemic, protecting employees, serving consumers and supporting communities
Industry experts Jim Sterne, Varij Saurabh, Manthan Kashyap Kompella, Prasad Iyer and Alan Pelz-Sharpe share their views
Catch Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman exchange views on the importance of camera for brands & marketers today
Racial justice, community-focused branded entertainment and gender stereotypes formed core themes of discussion on day 3
Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more
According to industry experts, COVID-19 restrictions have made the Bus Queue Shelter format not worth investing in these times
Most companies in the media business witnessed stock prices reaching all-time low in the last three years, but a look at the last three months shows a double-digit jump in the same
The network has said it is working closely with production partners to ensure shoots resume in a controlled environment with strict compliance to protocols
With this, the brand is solidifying its commitment to supporting happy and healthy families