How IPL &T20 WC have boosted growth of fantasy cricket industry
The fantasy gaming market has an estimated 100 million users in India
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IPL 14 witnessed 125 advertisers across 27 channels of Disney-Star India: TAM AdEx
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13
Around 27 new categories, 96 brands advertised in first 13 matches of IPL 14: TAM AdEx
The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline
E-com gaming emerges as the biggest advertiser in first 5 IPL 14 matches: TAM AdEx
As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season