isa-media-charter

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover

Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem

e4m Desk Aug 4, 2023 8:33 AM

The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability

e4m Desk Aug 3, 2023 5:43 PM