Govt not looking to do paid advertising for its I-Day campaign: Apurva Chandra
Prasar Bharati, Doordarshan and Akashvani will help amplify the ‘Meri Maati Mera Desh’ campaign, said
Date-wise News
BW Festival of Marketing: Amul's Jayen Mehta, Daikin’s KJ Jawa among keynote speakers
Focused on the theme, 'An Industry In Transition', the summit will encompass a wide array of diverse topics, ranging from artificial intelligence to sustainability, creativity to performance, and more
DS Group appoints Jyotiroop Barua to drive confectionery business
Barua has over 30 years of FMCG experience
ISA forms five sub-committees to address pain points with agencies
The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability
Dyson names Deepika Padukone as brand ambassador for hair care technologies
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
Lowe Lintas launches digital creative unit Lowe Lintas DX
Lowe Lintas DX will offer advanced strategic and creative services for long-term brand building on digital and social
GEC ad volumes saw 5% rise in Jan-Jun’23 compared to Jan-Jun’22: Report
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
Wondrlab creates a vision of marriages in 2050 in its campaign for Bharatmatrimony
The ad campaign transports viewers into a future where AI has revolutionized the wedding experience
Bharat24's Vision of New India 2.0 celebrates contributions towards national progress
The initiative embodies the message of "Badhta Bharat, Ubharta Bharat"
Kaizzen, along with MOHAN Foundation, organises organ donation awareness campaigns
The month-long activity commenced on 2nd August 2023
MIB directs 592 non-compliant MSOs to comply with broadcasting rules by Aug 15
The MSOs have failed to follow the TRAI regulation that mandates every distributor of TV channels to get its SMS, CAS and other related systems audited once in a calendar year
Schbang wins mandate for IIFL Home Loans
Giving a head start to the brand’s social media presence, Schbang Delhi has executed an onboarding reel
Google introduces new languages on Google News
The move is aimed at supporting Indian language news publishers
Nikhil Kamath & Kiran Mazumdar Shaw together pledge Rs 50 lakhs to charity
Shaw was the guest on Kamath's podcast show
Neurobion Forte launches campaign about Vit B deficiency
The campaign highlights what a person suffering from nerve damage goes through daily
Disney+ Hotstar revolutionizes mobile advertising for Asia Cup & ICC Men's World Cup
The platform is offering free viewing, innovative formats & targeting options
Revathi & Anant Mahadevan show their quirky side for Dr Agarwals
The campaign, conceptualised by Lowe Lintas, aims to challenge the societal tendency of taking senior citizens for granted
Pocket FM appoints Pannagadatta K Shivaswamy as Director - AI
Prior to this, Pannagadatta was an ML Research Scientist at Netflix and was based in the US
‘We focus on three aspects: learning, growth and engagement’
Kunal Kishore, Founder and Director, V360 Group, opens up about the importance to mentor and guide younger generations, help them acquire new skills and adjust to unique circumstances effectively
Nykaa CEO Falguni Nayyar to handle brand’s marketing function
Shalini Raghavan recently stepped down as the brand’s CMO
DENTSU CREATIVE India appoints Manzoor Alam as Executive Creative Director
He will report to Joy Mohanty, Chief Creative Officer - North, DENTSU CREATIVE India
Priyanka Magan joins Next by Rediffusion as Vice President
Prior to this, she was Head - Client Services at Dentsu Creative, Mumbai
India is the fourth largest market for us: Jack Swayne, mSix&Partners
mSix&Partners, one of the youngest GroupM agencies, has shown a 300% growth in India in the last 5 years. Its Global CEO talks to us about its journey and what makes mSix&Partners different
DentsuX & Vserv AudiencePro collaborate for Dabur's Odonil in refreshing OTT campaign
Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results
Diageo India elevates Ruchira Jaitly as CMO
She was earlier EVP and portfolio head - marketing
NCLAT defers IDBI Bank plea hearing in ZEE case
The matter will now be heard on August 17
Havas Worldwide India appoints Kundan Joshee as Managing Partner & Head – West & South
Joshee joins the agency from Wunderman Thompson
Advertisers want 'fair share' in rebates earned by media agencies, seek full agency audit
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Daikin India Chairman & MD K J Jawa to be keynote speaker at BW Festival of Marketing
The theme of the two-day event is ‘An Industry in Transition’
Data Protection Board can advise govt to take down content as per new bill: Report
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
Can Generative AI put celeb consent & brand value at risk?
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
Is radio ready to switch to other ad revenue channels?
Industry heads shared how their radio budgets are channelised strategically to multiply advertising revenues
GST to be levied on online gaming from Oct 1
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
Aaj Tak on top in BARC’s ad break ratings for Wk 19-24
The channel leads with 0.042 percentage ratings