Date-wise News
Prasar Bharati, Doordarshan and Akashvani will help amplify the ‘Meri Maati Mera Desh’ campaign, said
exchange4media Staff Aug 3, 2023 6:43 PM
Focused on the theme, 'An Industry In Transition', the summit will encompass a wide array of diverse topics, ranging from artificial intelligence to sustainability, creativity to performance, and more
exchange4media Staff Aug 3, 2023 6:03 PM
The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability
exchange4media Staff Aug 3, 2023 5:43 PM
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
exchange4media Staff Aug 3, 2023 5:19 PM
Lowe Lintas DX will offer advanced strategic and creative services for long-term brand building on digital and social
exchange4media Staff Aug 3, 2023 5:05 PM
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
exchange4media Staff Aug 3, 2023 3:28 PM
The ad campaign transports viewers into a future where AI has revolutionized the wedding experience
exchange4media Staff Aug 3, 2023 3:24 PM
The initiative embodies the message of "Badhta Bharat, Ubharta Bharat"
exchange4media Staff Aug 3, 2023 2:51 PM
The MSOs have failed to follow the TRAI regulation that mandates every distributor of TV channels to get its SMS, CAS and other related systems audited once in a calendar year
exchange4media Staff Aug 3, 2023 2:34 PM
Giving a head start to the brand’s social media presence, Schbang Delhi has executed an onboarding reel
exchange4media Staff Aug 3, 2023 2:09 PM
The move is aimed at supporting Indian language news publishers
exchange4media Staff Aug 3, 2023 2:09 PM
The campaign highlights what a person suffering from nerve damage goes through daily
exchange4media Staff Aug 3, 2023 1:19 PM
The platform is offering free viewing, innovative formats & targeting options
NATIVE CONTENT Aug 3, 2023 1:08 PM
The campaign, conceptualised by Lowe Lintas, aims to challenge the societal tendency of taking senior citizens for granted
exchange4media Staff Aug 3, 2023 1:00 PM
Prior to this, Pannagadatta was an ML Research Scientist at Netflix and was based in the US
exchange4media Staff Aug 3, 2023 12:49 PM
Kunal Kishore, Founder and Director, V360 Group, opens up about the importance to mentor and guide younger generations, help them acquire new skills and adjust to unique circumstances effectively
Ruchika Jha Aug 3, 2023 12:36 PM
He will report to Joy Mohanty, Chief Creative Officer - North, DENTSU CREATIVE India
exchange4media Staff Aug 3, 2023 12:16 PM
Prior to this, she was Head - Client Services at Dentsu Creative, Mumbai
exchange4media Staff Aug 3, 2023 12:02 PM
mSix&Partners, one of the youngest GroupM agencies, has shown a 300% growth in India in the last 5 years. Its Global CEO talks to us about its journey and what makes mSix&Partners different
Naziya Alvi Rahman Aug 3, 2023 11:26 AM
Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results
NATIVE CONTENT Aug 3, 2023 11:22 AM
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Kanchan Srivastava Aug 3, 2023 9:29 AM
The theme of the two-day event is ‘An Industry in Transition’
exchange4media Staff Aug 3, 2023 9:15 AM
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
exchange4media Staff Aug 3, 2023 9:13 AM
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
Shantanu David Aug 3, 2023 9:02 AM
Industry heads shared how their radio budgets are channelised strategically to multiply advertising revenues
Tanya Dwivedi Aug 3, 2023 9:00 AM
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
exchange4media Staff Aug 3, 2023 8:39 AM
