As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall

Aryendra Khan Jun 15, 2026 5:41 PM

Ashit Kukian, CEO, Radio City shares insights into the modern version of ‘Rag Rag Mein Daude City’

exchange4media Staff Jun 13, 2023 1:29 PM

The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department

exchange4media Staff Dec 29, 2022 8:32 AM

A vestige of old-school advertising, jingles have become scarce today. Industry experts explain why

Tanzila Shaikh Nov 3, 2022 8:58 AM

The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle

exchange4media Staff May 26, 2020 3:52 PM