The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department

exchange4media Staff Dec 29, 2022 8:32 AM

A vestige of old-school advertising, jingles have become scarce today. Industry experts explain why

Tanzila Shaikh Nov 3, 2022 8:58 AM

The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle

exchange4media Staff May 26, 2020 3:52 PM