Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of other essential categories
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online, say experts