ZMCL appoints Meenakshi Sharma as Editor, Branded Content & Special Projects
Prior to this she was the Editor at ABP Uncut
Date-wise News
‘Post merger, Z-Sony entity expected to become 2nd largest broadcaster in India’
This will be in terms of market share, according to an Elara Capital report
Tata Play Binge launches ‘India is Now Bingeing’ digital campaign
The digital campaign is designed to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and more
DD Sports bags TV broadcast rights in India for FIFA Women's World Cup 2023
The tournament will be aired in partnership with 1Stadia
Premjeet Sodhi, Mansi Datta and Shekhar Banerjee get new roles at Wavemaker
Sodhi named Global Head of Measurement & Analytics, Datta will be now the Chief Strategy Officer, and Shekhar Banerjee to take on the additional responsibility of managing North & East
Godrej aer drives home the importance of being 'guest-ready'
The film is conceptualized by the company's in-house design studio Light box
DistroTV expands content partnership with MX Player
The partnership will be via app-in-app integration
Rashmika Mandanna partners with Crunchyroll to promote anime in India
Mandanna will join forces with Crunchyroll at various events and activations
‘I believe the greatest opportunity is enabling & training people to harness power of AI’
Sunayna Malik, Managing Director, India, Senior VP, APAC, Archetype, shares how AI is playing the role of a mentor for young PR professionals and other policies provided by the agencies to them
Myntra appoints Tilt Brand Solutions as AOR
This move comes as Myntra readies itself for its next phase of growth
Univest collaborates with Harbhajan Singh
The former cricketer features in a campaign for the fintech startup
India’s M&E industry expected to grow at 9% CAGR: PwC report
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
India Today Group launches digital venture Web3Cafe
It aims to deliver updated news and the latest developments in the tech world
Castrol holds up the promise of progress in new ad
#BadhteRahoAage has been conceptualised by Ogilvy Mumbai
OMD India bags media mandate for SUGAR Cosmetics
The business will be handled from the agency’s office in Mumbai
Starlight Gaming mulling to make $10-mn investment in India unit
As per media reports, the company plans to set up a ‘formidable business entity in India’
Kartikeya Sharma elevated as Deputy Managing Editor at News9 Livestream
He was earlier Executive Editor at TV9
Proximus Opal to secure majority stake in Route Mobile
As per reports, the Belgian government-owned telco is said to be looking at acquiring 58% promoter stake
SPNI ad rev declines 11%
The company's consolidated net profit has seen 11% growth for FY2023
e4m D2C Revolution - Summit & Awards 2023: Second edition to be held tomorrow
Industry leaders to decode the opportunities and challenges of the D2C Universe and road ahead
Priyanka Chopra Jonas turns 41! Desi Girl goes global with brand endorsements
We delve into the actor's fascinating brand endorsement journey on her birthday
Amazon-MX Player deal may not sail through
Sources say that the deal may be called off because of issues in due diligence
e4m Conclave 2023: Eminent speakers to decode the future of inclusive marketing on July 20
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co. will be among the key speakers
Can the Jio Bharat Phone app store take on Android?
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory