The ministry noted that several FM radio channels are airing vulgar and objectionable content with radio jockeys using indecent language
The campaign conceptualized by L&K Saatchi & Saatchi
The mandate was won after a closely contested multi-agency pitch
The multiple films, by L&K Saatchi & Saatchi created by have been directed by TJ O’Grady Peyton and shot in Bucharest, Romania and are live on all digital platforms
Pink Lemonade’s duties include creative ideation, content strategy and creation, social media marketing, and Online Reputation Management
Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more
The mandate tasks the agency with precision targeting on digital portals