Taproot Dentsu's Santosh Padhi quits
He is reportedly currently serving the notice period and will move out of the agency network in September
Date-wise News
Stamina decides your game not gender, says Dhoni in Boost’s new campaign
The campaign has been created by Wunderman Thompson
Zomato and Cult.fit’s mistakes are lessons for the advertising industry
From being sensitive towards brand purpose to looking carefully at legal nitty-gritty while creating a campaign, the advertising world can’t afford to make mistakes
Sajan Raj Kurup’s VC arm Ventureland Asia acquires MW.Com
MW.Com India Pvt Ltd is the publisher of magazines like Rolling Stone India and MW (Man's World)
PepsiCo India, Bharti Airtel to unlock world-class digital experience for customers
The special initiative provides customers with complimentary 2GB data with select packs of Lay’s, Kurkure, Uncle Chipps and Doritos
‘Hum se behtar bhujia ko jaane kaun,’ says Bikano in new campaign
With this campaign, the brand aims to reinstate its position in the market as bhujia specialists
The Script Room wins creative mandate for Great Learning
The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli
mPokket appoints Vikram Singh as Head of Product
Before joining mPokket, Singh was working with Myntra as an Associate Director
FNP Media appoints Girish Johar as Chief Operating Officer
He will be directly responsible for overseeing the operations, content creation, marketing & business exploitation of all avenues for FNP Media
Oxford University Press unveils new branding
With new branding, OUP aims to make knowledge and learning more accessible through the power of technology
Reducing MRP cap, introducing twin conditions to discourage 'unfair bundling': TRAI to SC
The regulator contended that the bouquets prescribed by the broadcasters are created only with a view to increase their ad revenue
HDFC ERGO flags off new campaign for Optima Secure
The campaign by Mullen Lintas India is already live across multiple mediums including outdoor, radio and digital
Disney+ Hotstar's Amandeep Mittal takes over as Head of SMB portfolio
Mittal will now be responsible for growing ad revenue from the SMB vertical
Wadhwani Foundation appoints Sanjay Shah as Chief Operating Officer for India & SE Asia
Shah's last stint was with iManage as its Managing Director for Asia
Durex wants to 'end bedroom distancing' in TVC for brand new offering
The 360-degree campaign has been conceptualised by Havas Creative
Josh signs exclusive one-year deal with Mzaalo
With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand
Almost 70% Indians spend between 1 and 4 hours on connected TV: mediasmart report
Affle’s mediasmart India CTV Report 2021 reveals consumer adoption insights about the advertising potential of the CTV medium
Lakmé Salon launches 'Good Hair Day 2021' campaign
This annual campaign aims to offer a wide range of trendsetting, innovative and result-oriented style to customers, offering them show-stopping magic moments
RISE Worldwide takes home multi-faceted mandate for Abu Dhabi T10
The mandate is a multi-layered and multi-year mandate for the upcoming Abu Dhabi T10
WOW Skin Science unveils campaign for its Onion Black Seed Oil hair care range
With this campaign, the brand is unveiling its new brand proposition 'Be WOW, Naturally!'
'Say hello to earth!', says Turtle in latest campaign for its Festive Collection 2021
The campaign has been conceptualised by Shreyansh Innovations and will be played across TV and the brand's social media channels
Tilt Brand Solutions named Agency on Record for ’24 Mantra Organic’
The agency will provide marketing solutions across platforms, formats and media
Kapil Dev scripts new innings with Monedo Financial Services
The former Indian cricket captain has been onboarded as an ardent investor, brand advisor and advisory board member
L’Oréal India names Gaurav Anand as Chief Digital & Marketing Officer
Previously, he was leading digital marketing for P&G SK-II Global Brand
Crucial to use the right communication for brands in regional market: Karthik Srinivasan
Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing
Classplus offers 'Guru Dakshina' to all the mentors on Teacher's Day
The campaign is focused on an ancient Indian tradition of repaying one's teacher as a manner of expressing heartfelt gratitude when one's education is completed
Jockey India's new ad is an ode to the various facets of womanhood
The campaign conceptualized by L&K Saatchi & Saatchi
Sonu Sood to debut as TV anchor for Good News Today
He will headline 'Desh ki Baat Sunata hoon' a programme that features human interest stories
Investment in search will only grow as it's an intent-driven platform: Aditya Varadarajan
At the Festival Marketing Edition of e4m Upfront, Aditya Varadarajan, Head of Account Management - Microsoft Advertising, InMobi, spoke about leveraging the power of 'Search'
Dinamalar reverts to black-and-white to mark 70th anniversary
The Tamil newspaper steps into its 71st year on September 6 today
Ex-GroupM HR head Rohit Suri is now CHRO Dentsu (SA)
Suri takes office on September 15, 2021
Vijay Subramaniam quits Amazon Prime Video India as Director and Head of Content
Director and Country Manager Gaurav Gandhi will continue to lead Prime Video in India across all teams
Dentsu exits have ad biz glued for clues
Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic
Can new players mount a challenge to Star-Sony duopoly in sports?
The broadcasting giants are beginning to see competition, albeit at a lower scale, from digital platforms like Facebook, Amazon Prime Video, and FanCode
Laqshya Media Group joins hands with MMRDA for beautification of WEH
The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism
e4m's Business Leaders Roundtable to explore fresh perspectives for digital growth
The event is set to take place virtually on September 9, 2021
'To stay safe, people must exercise restrain against gatherings during festivals'
Dr. N K Arora, Chairperson, Covid-19 Working Group, National Technical Advisory Group on Immunization, spoke to Kailashnath Adhikari during the webcast of Visionary Talk series
Byju's spent Rs 881.1 crore on advertising in FY20
The company reported a net profit of Rs 51 crore, which is 152% increase compared to Rs 20.16 crore in the previous fiscal
Rajasthan Royals appoints Zameer Kochar as CMO
Prior to this, Kochar has worked with InterMiles - the frequent-flyer programme of Jet Airways, LoyaltyOne, Star India, Godfrey Phillips India, and Hindustan Unilever